The busiest time in the golf equipment world, historically, comes after we turn the page on the calendar and welcome in a new year.
Manufacturers love to showcase the newest gear at the PGA Merchandise Show, get snow-bound northerners excited about buying clubs and offer something new to players who live in Florida and the Sun Belt.
Recently, however, brands have started releasing some gear in late summer, trying to get a jump on things and stocking store shelves before the start of the holiday season. While the COVID-19 pandemic has played havoc with supply chains and made several companies re-arrange factory floors in order to maintain social distancing, there have been several big releases since the beginning of August.
Below are some of the noteworthy woods, irons, wedges and putters that have been released since Aug. 1.