Gatorade is among the most recognizable brands in sports, but the company hasn’t made much of a splash in the golf world since partnering with Tiger Woods in October 2007. That changed Tuesday when the world-famous sports fuel company announced it had signed Matthew Wolff.
“You know if you’re a Gatorade athlete, you know you’re at an elite level and I’m just really happy to be a part of their team,” Wolff said.
It’s been a big year for the former Oklahoma State player. At just 21 years old, Wolff is the No. 14-ranked golfer in the world. He has four top-five finishes in 2020, including a T-4 at the PGA Championship and solo second behind Bryson DeChambeau at the U.S. Open. Following Ben Crenshaw and Tiger Woods, the native Californian was only the third player ever to win an NCAA title and a PGA Tour event in the same calendar year.
More than anything else, Wolff may be known for his non-traditional swing – one that clearly produces results.
“To us, every athlete is unique, with specific, individual fueling needs,” said Jeff Kearney, Gatorade’s head of global sports marketing. “We look at a guy like Matthew Wolff, whose swing alone is a symbolic reflection of that principle and whose approach is workman-like confidence, and we see a great fit for Gatorade and our BOLT24 expanding portfolio.”
Wolff joins a battery of young superstars on the Gatorade roster, including NFL tight end George Kittle, U.S. national soccer player Mallory Pugh, track and field Olympian Sydney McLaughlin and NBA talents Zion Willamson, Jayson Tatum and Karl-Anthony Towns.
Wolff’s first project will be an ad campaign for one of Gatorade’s newest brands, BOLT24, set to release this December. There are two kinds of BOLT24: one called ANTIOXIDANT, with antioxidant vitamins A and C, and another, called ENERGIZE, with caffeine.